| At
the point of exposing the negative the photographer has generally
considered his/her subject-matter and mechanical options given by
the equipment and consciously or unconsciously made an interpretation
of the world as he/she sees it. The resulting object, an actual photograph,
a piece of paper interpreting the light reflected onto the negative,
is surprisingly not perceived as object but as a representation of
the original object itself. Our reading of a photograph can be seen
as governed by a set of language codes, representing an ideology of
our own particular culture and history and the influence of these
on our perception. '… we perceive the image as a message referred
to as a given code, but this is the normal perceptive code which presides
over our every act of cognition. However, the iconic sign reproduces
the conditions of perception, but only some of them: here we are then
faced with the problem of a new transcription and selection.' The
photograph entices us due to recognition, a recognition of other and
therefore of self. 'An analogous imaginary investiture of the real
constitutes an early important moment in the construction of the self,
that of the ‘mirror stage’ in the formation of the human
being…' Burgin.V, 1982 Thinking photography. |